In the past, Tesla (TSLA) received negative feedback for its limited choice of colors for its electric vehicle (EV) models, mainly emphasizing white, with occasional sightings of gray. or black. However, the company is now introducing an innovative solution to address this concern.
Tesla has unveiled an enticing new “Color Wrap” program for its Model Y and Model 3 vehicles, starting at a price point of $7,500. Tesla officially made this exciting announcement on its website, although the news was initially broken by Tesla influencer Sawyer Merritt on X.
This Color Wrap program introduces seven new Tesla models, each sporting unique shades and associated price tags: Satin Stealth Black: $7,500 Glacier Blue: $8,000 Satin Rose Gold: $8,000 Slip Grey: $7,500 Forest Green: $8,000 Satin Ceramic White: $8,000 Crimson Red: $8,000 Tesla owners interested in these color wraps can have them professionally installed at participating Tesla Service centers.
The wraps will be provided after the delivery of a Tesla sedan.
According to Tesla, “Elevate the visual appeal of your Model 3 or Model Y with one of our unique Color Wraps, exclusively offered by Tesla.”
These self-healing urethane-based films come in seven unique colors and offer protection against chips, scratches, and swirling.” However, there are some key points to consider when opting for this new color enhancement: The color wraps are exclusively available for 2023 and newer Model 3 and Model Y vehicles. To make a purchase, you must be using Tesla’s app version 4.23.0 or a newer iteration.
Some Tesla owners have expressed concerns about the pricing of these color wraps. One commentator on X expressed reservations, stating, “The $8,000 price tag seems high. Many reputable wrap companies charge a maximum of $4,000. I’ll have to pass on this.” For those intrigued by this opportunity to personalize their Tesla, the company suggests reaching out to the product inquiry page on its website.
Additionally, interested EV owners can contact their nearest Tesla dealership or find more information via the Tesla mobile app. This initiative is part of Tesla’s broader strategy to leverage its expanded manufacturing capabilities and provide potential customers with additional incentives to invest in a Tesla vehicle.
This is particularly important given ongoing reports of challenges related to EV charging infrastructure, and Tesla’s efforts to reduce vehicle costs to attract a wider customer base. Fortunately, Tesla’s inventory appears to be ample, with over 430,000 vehicles manufactured and more than 435,000 vehicles delivered in the third quarter.
Notably, the Model S/X contributed 13,688 new vehicles, while the Model 3/Y accounted for 416,800 new vehicles. Moreover, Tesla’s 2023 production target of around 1.8 million vehicles remains unchanged.”
